His reign as King of the Blues has been as long as that of any monarch on earth. Yet B.B. King continues to wear his crown well. At age 88, he is still light on his feet, singing and playing the blues with relentless passion. Time has no apparent effect on B.B., other than to make him more popular, more cherished, more relevant than ever. Donâ€™t look for him in some kind of semi-retirement; look for him out on the road, playing for people, popping up in a myriad of T.V. commercials, or laying down tracks for his next album. B.B. King is as alive as the music he plays, and a grateful world canâ€™t get enough of him. For more than half a century, Riley B. King â€" better known as B.B. King â€" has defined the blues for a worldwide audience. Since he started recording in the 1940s, he has released over fifty albums, many of them classics. B.B. has mixed traditional blues, jazz, swing, mainstream pop and jump into a unique sound. His singing is richly melodic, both vocally and in the "singing" that comes from his guitar. In B.B's words, "When I sing, I play in my mind; the minute I stop singing orally, I start to sing by playing Lucille".